Soon a mobile pop-up laundry truck will drive the streets of New York City. It will not only facilitate mobile laundry services but also asks people to donate clothes for charity.
The project is an initiative of cleaning products maker Method. The ‘Wash Smart’, as the mobile launderette is called, is a glass-walled truck with a mobile laundry room that will be used to wash donated clothes. Springwise explains:
“Consumers need only drop off their new or gently used items, and the mobile laundry team will take care of washing and drying them before delivering them to New York Goodwill locations to be resold. The truck will visit a different spot on each of the effort’s three days, operating there between 10 am and 6 pm. Passers-by will be encouraged to spontaneously donate an item of clothing off their bodies as well; the first 200 people who donate each day will receive a free 25-load bottle of Method laundry detergent. As part of Method’s new “laundry smarts” campaign, there will also be a photo station, samples, games and prizes, plus a few special guest appearances.”