Haven’t heard from Levi’s in a while. Therefore it’s nice to see them doing something that at least draws my attention. As a boy I didn’t have Levi’s 501, which made my youth terrible. I’m trying to get over it slowly, but I still remember the text on a poster saying “The more you wash them the better they get”. Which fascinated me, and has actually nothing to do with this further article.
Soon it will be able to furnish an entire interior with cardboard pop-up furniture. In September we already presented the new style mobile office, a piece of pop-up office furniture by Liddy Scheffknecht and Armin B. Wagner. Now the world’s most famous jeans brand comes up with a pop-up closet. Both projects are, let’s say, additional. The idea was developed by two creatives at the Belgium marketing office MortierBrigade, Tim Arts and Stefan van den Boogaard, and is planned to be used to present the next Levi’s collection.