Yes, this is what I would call ‘legvertising’. A clothing store in New Zealand came up with this fresh way of guerrilla marketing. Using plates installed on city benches to imprint their ad onto the back of bare legs, its campaign turns short-skirted women into unconscious advertising victims. Is this real? Well, the ad men of DDB Auckland claim to be the people behind this fresh take on marketing.
“We put indented plates on bus stop, mall, and park benches, so that when people sat down, the message was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created, with thousands of imprints being created and lasting up to an hour.”