These days nothing seems to be worse than riding your bicycle and realizing that you’re not looking fancy enough. It can ruin a great bike trip, so for the people who often encounter such a moment, H&M paired up with hip-and-happening Brick Lane Bikes to enhance creative bike culture and snazz up your cycling outfits!
The H&M for Brick Lane Bikes collection is full of the spirit of modern urban cycling. Not only do their pieces look very smart, they are also extensively tested by the bright minds of Brick Lane Bikes to ensure they have all the technical details needed for better cycling. The 11-piece collection consists of a selection of both contemporary and vintage items, varying from water-repellent jackets to vintage-inspired jerseys and caps, naturally all made from more sustainable materials. To see what all of this is about, check out the video where some designer chaps make their way through the bustling streets of Barcelona looking hot and cool in their new H&M for Brick Lane Bikes items.
According to the project’s press release, “to make the perfect cycling garment, every detail needs to be considered”. We cannot help but frown a little. Instead of making cycling to be something of a gentleman’s exercise that one needs to have the proper ensemble for, it might be better to brand it a thing that everyone can and should do and is fun even when you haven’t spent an hour in front of the mirror getting your cool outfit together.