Go Home Concrete Silo, You’re Drunk

Vedett-branded concrete silo
  • Most beer brands in the world are pretty boring if take into account the ongoing creative endeavors of the Belgian company Vedett. One month ago I came across a Vedett-flavored concrete silo on a construction site in Antwerp that made me look twice.

    This concrete silo, that’s decorated in such a way that it looks like a giant upside-down Vedett beer bottle, proves that getting sympathy doesn’t need to be complicated. At the same time, this hilarious intervention is able to bring a little more fun to an otherwise boring construction site in the middle of the city.

    Vedett Motel

    Winners of a competition organized by Vedett were offered to spend the night in the Vedett Motel, a fully equipped hotel room on wheels

    Winners of a competition organized by Vedett were offered to spend the night in the Vedett Motel, a fully equipped hotel room on wheels

    Vedett seems to have an intimate relationship with concrete things. In 2011, the beer brand turned a concrete mixer on the back of a truck into an extraordinary, movable hotel room, equipped with a king-size bed, flatscreen television, DVD player, Wi-Fi, fridge, and open-air shower.