As people get more flexible, food has to come after them. Mobile food concepts increase in popularity.
Recently all sorts of flexible food concepts had a tasty show off in Amsterdam. The Vespa Ape espresso bar that pops up at every market, is most the recognisible form of this trend. In London you’ll find them just at the corner of the street, selling good coffee to take away. But there’s more: the pancake double decker bus, the pizza truck and the mobile food wall.
The fact that mobile food gets more and more popular can be explained by the ongoing growth of all sorts of festivals where these mobile food concepts make lots of money. More interesting is the changing lifestyle that it reveals. New mobile food concepts meet the demand for a more flexible lifestyle. Food follows hunger, instead of the traditional hunger follows food.