Volkswagen has introduced Car Roulette, a new gambling game. To stress the efficiency of the Golf Blue motion, the Norwegian advertising agency Try came up with an enormous roulette board with a Volkswagen Blue motion as the roulette ball. Using Google Maps Norway’s main road from south to north, the E6, was divided into 80,000 segments. The public was asked to bet on where the car traveling north from Oslo would run out of fuel. The winner would get the car. In the end, 50,000 participants placed their bets on where they thought the Golf would finally run out of gas.