Volkswagen has introduced Car Roulette, a new gambling game. To stress the efficiency of the Golf Blue motion, the Norwegian advertising agency Try came up with an enormous roulette board with a Volkswagen Blue motion as the roulette ball. Using Google Maps Norway’s main road from south to north, the E6, was divided into 80,000 segments. The public was asked to bet on where the car traveling north from Oslo would run out of fuel. The winner would get the car. In the end, 50,000 participants placed their bets on where they thought the Golf would finally run out of gas.
French street artist Ox has made a great work along a highway in San Bernardino in California. This creation is his first digital artwork since he became famous for his marvelous paintings on analogue billboards in different cities around Europe. Some of his projects were covered here before. Most of his works are minimal pieces…Read more →
Did you ever have the chance to have lunch right on a heavily used highway? Two days ago, the inhabitants of the complete Ruhr Metropolis was given this once-in-a-lifetime opportunity with the Still-Life A40 project. As the main event at Ruhr.2010 (the entire Ruhr Metropolis is one of this year’s European Capitals of Culture), highway…Read more →
Cologne-based publisher Taschen is known for its picture-rich books that focus on art, design and architecture. In 2011 it launched Temporary Architecture Now!, a publication that sets itself apart from the other architecture books in Taschen’s collection.Read more →
Could you live without a car? In the neighbourhood of Vauban, near the German city Freiburg, they can. This innovative neighbourhood is almost car-free, except for the main thoroughfare in the centre that connects the train station with the car garages where citizens can purchase spaces for 29,000 euros. Construction began in the mid-90s and…Read more →