Volkswagen has introduced Car Roulette, a new gambling game. To stress the efficiency of the Golf Blue motion, the Norwegian advertising agency Try came up with an enormous roulette board with a Volkswagen Blue motion as the roulette ball. Using Google Maps Norway’s main road from south to north, the E6, was divided into 80,000 segments. The public was asked to bet on where the car traveling north from Oslo would run out of fuel. The winner would get the car. In the end, 50,000 participants placed their bets on where they thought the Golf would finally run out of gas.
The Cape Town office of ad agency Ogilvy has developed an interactive gaming campaign for Volkswagen. Street Quest is a Facebook challenge that uses ‘pinning’ in Google Street View to promote the car brand. Players of the game compete to search and pin as many Volkswagen cars as they can on the South African roads in Street View.Read more →
It’s officially called a ‘transfer accelerator’ by Dutch railway maintenance company ProRail, but everyone else would say it’s a slide. An awesome slide. Installed next to a stairway at the newly renovated railway station Overvecht in the city of Utrecht, the slide offers travellers the opportunity to quickly reach the railway tracks when they’re in a hurry. But above all, the slide is a great instrument to make the city more playful. The ‘transfer accelerator’ was designed by Utrecht-based firm HIK Ontwerpers, and installed as the final piece of the renovation of the Overvecht railway station.Read more →
In order to communicate with its surroundings, London-based interaction design agency Unit9 has attached an interactive public screen to its building which allows passers-by to fill it with drawings coming right from their smart phones. The so-called Wi-Fireworks project provides a free Wi-Fi connection. Once people are connected with the network through their phone, the installation…Read more →
The Norwegian architects of Jensen & Skodvin have designed a great minimalist hotel in the Norwegian woods. The hotel offers great views and an intimate relation to the rest and peace of the Norwegian landscape. The design of this so-called Juvet Landscape Hotel is well taken care of. It’s clean and it perfectly fits with…Read more →