Volkswagen has introduced Car Roulette, a new gambling game. To stress the efficiency of the Golf Blue motion, the Norwegian advertising agency Try came up with an enormous roulette board with a Volkswagen Blue motion as the roulette ball. Using Google Maps Norway’s main road from south to north, the E6, was divided into 80,000 segments. The public was asked to bet on where the car traveling north from Oslo would run out of fuel. The winner would get the car. In the end, 50,000 participants placed their bets on where they thought the Golf would finally run out of gas.
Rising fuel prices are forcing car-dependent societies to rethink not only our sense of mobility, but also how we power that mobility. Old gas stations need to be somehow repurposed (like this conversion of Mies van der Rohe’s famous Montréal gas station into a community space), new stations need to be structurally flexible (like this…Read more →
Feeling bored during his daily one-hour commutes to his web design day job, Diego Gimenez decided to turn his photographic aspirations into practice. The result is an interesting and atmospheric series of voyeuristic glimpses entitled ‘Highway Portraits’. The collection of 122 photos carefully documents other drivers in traffic jams. As you browse through ‘Highway Portraits’, you’ll…Read more →
The majority of location-based smartphone apps is obviously aimed at uncovering the city and its dynamics. Many of these services enable a first-time visitor to walk around like a local. Google Maps, Foursquare, Augmented Reality apps like Layar — they’re all very handy and useful, but they’re all there to let you not be guided by coincidence or intuition. And that can be a pity sometimes. However, there is a segment of location-aware apps that brings different urban dimensions to the front, and enhance the urban experience with psychogeography-powered layers, freaky story-lines and augmented realities to what you already see and hear — all focused on inducing the unexpected. Here we present a top 5 of (free) apps that enable you to explore the city in totally new and refreshing ways. If we’ve missed something that should have been included in this list, you’re welcome to make suggestions!Read more →