Category

Marketing

Follow The Map To Find The Exclusive Single Copy Of Dodo Magazine

Dodo Magazine

Dodo Magazine is gearing up for the release of its first issue on April 5. But — that’s the thing — there’s only going to be one single copy printed and released, and it’s up to you to get your hands on that one-of-a-kind edition, the “most exclusive magazine in the world”. On April 5, on its website and Facebook page, Dodo Magazine will releasing a map of where to find the single copy of the magazine, and then the race is on!

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Dutch Soup Brand Launches The Ice Skating Alternative To Nike+

Unox Schaatsapp

“Where to skate?” is currently a frequently asked question in the Netherlands. It’s winter and lots of people can’t wait to use their skates again, looking for lakes and canals that are frozen and nice routes to skate. Ice skating is one of the biggest sports in Holland, especially when there’s ‘natural ice’. It’s freezing cold at the moment, which means ice skating madness. And good times for the marketing of winter-related products.

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  • Belgian Brewery Provides Night Buses In The City Of Ghent

    De Koninck night bus, Ghent

    We’re always on the look for marketing-driven forms of urbanism. From this perspective, an interesting public-private partnership has been started in the Belgian city of Ghent. The municipal government decided to collaborate with De Koninck beer brewery to maintain the public tranport service at night. The company that provided public transport in Ghent, De Lijn, had to cancel the night services due to budget cuts. De Lijn buses will still run at night but the municipal government and De Koninck will cover most of the costs.

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  • Huge Laboratory Flask Pops Up In Winnipeg

    Emptyful, Winnipeg

    Vancouver-based Pechet Studio won a competition held by Winnipeg’s Public Art Program with an extraordinary piece of art in public space. The goal of the competition was to develop a work of art that would refresh the image of Winnipeg. The public art installation is named ‘Emptyful’, which, according to Pechet, refers to the paradox that people experience when they visit Winnipeg. “When you first visit Winnipeg, it can appear empty and open, set amidst the vastness of prairie and sky. But within, the city is full of creative energy.”

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    Coca-Cola Launches Pop-Up Dining Room

    Coca-Cola 'Let's Eat Together' Truck

    Coca-Cola is known for its always surprising marketing campaigns. This time the Atlanta-based producer of the sugary black gold joined forces with the Italian TV-chef Simone Rugiati to promote eating together with friends or family. On a cozy plaza in Naples, Italy a converted Coca-Cola delivery truck pulled out a dining table. Inside the truck Simone Rugiati was cooking a wide variety of local dishes. As the video shows, everybody was invited to join in on the fun.

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