Coca-Cola Launches Pop-Up Dining Room
By Ted Pouls
Coca-Cola is known for its always surprising marketing campaigns. This time the Atlanta-based producer of the sugary black gold joined forces with the Italian TV-chef Simone Rugiati to promote eating together with friends or family. On a cozy plaza in Naples, Italy a converted Coca-Cola delivery truck pulled out a dining table. Inside the truck Simone Rugiati was cooking a wide variety of local dishes. As the video shows, everybody was invited to join in on the fun.
Read more →How The Experience Economy Changes The Automotive Industry
By Koen Knitel
As most industries, the automotive industry no longer exists as an industry solely based on manufacturing. Of course, without factories there will be no cars, but this part of industry has left the western city and has moved to industrializing countries. Detroit might be the clearest example of such a former industrial city. But who thinks the automotive industry has entirely left the city is wrong. The old manufacturing industry has made place for the automobile experience economy.
Read more →The Mobile Dog Grooming Salon
By Joop de Boer
The pop-up economy is flourishing. More and more services don’t need a permanent and fixed location in the city, but prefer to offer their services in a flexible way. In our home town of Amsterdam we came across one of the most unexpected pop-up concepts we’ve ever seen — a mobile hair dresser for dogs. Moving from place to place in an old white and pink painted truck, the dog grooming salon offers several treatments for all kinds of dogs right in front of you own house or even on the campsite during holidays.
Read more →Play Street Quest On The Streets Of Cape Town
By Joop de Boer
The Cape Town office of ad agency Ogilvy has developed an interactive gaming campaign for Volkswagen. Street Quest is a Facebook challenge that uses ‘pinning’ in Google Street View to promote the car brand. Players of the game compete to search and pin as many Volkswagen cars as they can on the South African roads in Street View.
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A Night On The Beach, Pink Floyd-Style
Something pretty cool took place in Oostende, Belgium, last Wednesday. Under the slogan ‘Sleep under the stars’, Eastpak invited a very limited number of people to spend one night on the beach in a unique setting.
Read more →Playhouse Nightclub Gives VIP Treatments Based On Klout Score
By Joop de Boer
The trendy and famous Playhouse Nightclub in Los Angeles gives influencers on the Web a VIP treatment. Besides the Hollywood stars that frequent the club, visitors with a Klout score above 50 are the real VIPs in this Hollywood nightclub. The idea to introduce Klout to nightlife is part of a grassroots marketing campaign by the start-up from San Francisco.
Read more →Puma Invites ‘Friends’ To A Social Club
By Joop de Boer
The Czech architects of Edit! have recently designed a social club for Puma in Prague. The social club is located inside a shoe store and is intended to function as a hang-out and meeting point for young fans of the brand. The multi-functional space works as a combination between a concept store and a bar (that serves direct-trade coffee and cupcakes) and is an attempt of Puma to bring together young Puma fans. Besides all the digital options that youngsters already have to show their close connection to a brand, Puma now creates an urban meeting spot for them — an offline Facebook page.
Read more →QR Box Store Opens Doors In The Hague
By Joop de Boer
Remember the box store? In The Hague, an interesting new retail concept has opened doors recently. Twiet.nu is a cross-over between a box store and a webshop. The company rents out boxes in a shopping street window to webshop owners which they can use to display their products offline for once and promote it to another group of potentially interested people. By scanning a QR code shoppers can purchase products immediately on their smartphones.
Read more →IKEA Lounge Makes The Airport Temporarily Feel Like Home
By Joop de Boer
People who have to wait for a connection at the Charles de Gaulle airport in Paris can now spend their time in an environment that feels like home. The Swedish furniture brand IKEA has opened a new VIP lounge that houses over 220-square meters of family-friendly space.
Read more →Procter & Gamble Launches QR Truck Store
By Joop de Boer
What will the future of shopping look like? Perhaps this concept gets close. Two American mega brands, Procter & Gamble and Walmart, team up in a new marketing campaign to promote online and mobile shopping. This truck allows pedestrians to buy household products from the side of the truck by scanning a QR code.
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