Author

Ted Pouls

Belgian Brewery Provides Night Buses In The City Of Ghent

De Koninck night bus, Ghent

We’re always on the look for marketing-driven forms of urbanism. From this perspective, an interesting public-private partnership has been started in the Belgian city of Ghent. The municipal government decided to collaborate with De Koninck beer brewery to maintain the public tranport service at night. The company that provided public transport in Ghent, De Lijn, had to cancel the night services due to budget cuts. De Lijn buses will still run at night but the municipal government and De Koninck will cover most of the costs.

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Houses Pop Up On Roof Of Chinese Shopping Mall

Houses on the roof of a shopping mall in China

The Chinese are known for their sometimes unusual inventions, in for example food. Little did I know that even in real estate, Chinese solutions seem to surprise. In the city of Zhuzhou a real estate developer decided to build four large, single homes on the roof of a several stories high mall.

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Huge Laboratory Flask Pops Up In Winnipeg

Emptyful, Winnipeg

Vancouver-based Pechet Studio won a competition held by Winnipeg’s Public Art Program with an extraordinary piece of art in public space. The goal of the competition was to develop a work of art that would refresh the image of Winnipeg. The public art installation is named ‘Emptyful’, which, according to Pechet, refers to the paradox that people experience when they visit Winnipeg. “When you first visit Winnipeg, it can appear empty and open, set amidst the vastness of prairie and sky. But within, the city is full of creative energy.”

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  • Coca-Cola Launches Pop-Up Dining Room

    Coca-Cola 'Let's Eat Together' Truck

    Coca-Cola is known for its always surprising marketing campaigns. This time the Atlanta-based producer of the sugary black gold joined forces with the Italian TV-chef Simone Rugiati to promote eating together with friends or family. On a cozy plaza in Naples, Italy a converted Coca-Cola delivery truck pulled out a dining table. Inside the truck Simone Rugiati was cooking a wide variety of local dishes. As the video shows, everybody was invited to join in on the fun.

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  • Temporary Street Interventions Spice Up Amsterdam River Bank

    De Weesperzijde Leeft

    On one of Amsterdam’s most scenic streets, a local art gallery initiated a manifestation named ‘De Weesperzijde Leeft’ (‘The Weesperzijde is alive’) to involve the neighbourhood into the artscene. The gallery collaborated with a group of artists to create streetart in the most literal meaning of the word. Artists designed temporary zebra crossings, which reflect the identity of the street itself. Most of them refer to the influence the adjacent Amstel river had over the years.

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