Augmented Reality Flashmob In Amsterdam


  • On Saturday the 24th of April the first Augmented Reality flashmob will take place at the Dam Square in Amsterdam, organized by artist Sander Veenhof. Participants can bring their own virtual human statue…

    “Every square in every major city in the world knows the ‘human statue’ phenomenon. On the Dam square in Amsterdam we’ve the following set of characters: a Darth Vader, a superman, a gladiator and some undecipherable sort of gothic characters. Even though they have nothing to do with the city of Amsterdam, people go and have their picture taken with them on and off. But not on the 24th of April! Then, the majority of people will be photographing the empty space beside Darth. Because that space will be occupied by virtual ‘human sculptures’, brought alive by Augmented Reality applications on iPhones and Android devices!”

    ‘Human sculpture’ models will be made available for Android and iPhones to download. In advance of the flashmob, people need to prepare their phones with the right software. AR tags on the ground will be provided at the even itself. Check out Sander Veenhof’s website to find all information and to prepare yourself for participation.